top of page



The White Horse Media Group and White Horse Radio is committed to protecting your privacy. Our Privacy Policy applies to our websites and email servers - /

Our privacy policy governs our data collection, processing and usage practices. It also describes your choices regarding the use, access and correction of your personal information. By using our website, you consent to the data practices described in our Privacy Policy. If you do not agree with the data practices in our Privacy Policy then please not not use our website or communication services.

1. Important Information

1.1  Changes to our Privacy Policy

We may update our privacy policy from time to time by posting a new version online on this webpage. You should check this page occasionally to review any changes. If we make material changes the revised Privacy Policy will be updated here and we will notify you by posting on the 'HOME' page of the website a message to review the Privacy Policy.

1.2 Contact Us

If you have any questions about our Privacy Policy or the treatment of the information you provide us, please contact us by emailing

2. Use of our Website ( /

2.1 General Website Use

 We use our website to build and display webpages that entertain and inform. The websites supports our aims as a independent local radio station in the UK with relevant and supplementary content. The information collected is used, disclosed and protected by us in accordance with our Privacy Policies, and as required by law. We are responsible for correcting, deleting or updating information we have collected from you from our website. If requested to remove data we will respond within a reasonable timeframe.

2.2 'Sensitive Information'

Our website does not collect sensitive information. This refers to credit card or debit card numbers, personal financial account information, passport numbers, drivers licence numbers / details or other similar personal identifiers including, but not limited to, racial or ethnic origin, physical or mental conditions or information, or other employment, financial or health information.

3. Information we Collect

3.1 When you Visit our Website

You are free to explore our website without providing any information about yourself. When you actively participate in various sections of the website such as 'Contact Us' , Music Request, Text Services, Contests, Competitions, phone ins, you may be asked to supply Personal Information about yourself. This information is used purely for the administering of the relevant page / section or service. Competition entries require personal data to be held by us to enable entry into said competition, the published rules and regulations of any competition taking place will state length and type of information stored. If you do not agree with our Privacy Policy and do not wish us to hold any information for these administrative purposes, please do not enter any information into the webpage or forms on the website. 

3.2 'Personal Information'

This refers to any information that you voluntary submit to us and that identifies you personally, including contact information, such as your name, e-mail address, postal address, residency address, phone number and other information about yourself relevant to the purpose of the webpage visited. Personal Information can also include information that you enter into on our website, as well as information that is publicly available on the internet from sources such as Facebook, Linke-din, Twitter  and various other social media platforms.

3.3 'Navigational Information'

This refers to information about your computer and your visits to our website, such as your IP address, geographical location, browser type, referral source, the length of the visit and pages viewed. Please see 'Navigation Section below'

4. How We Use Information We Collect

4.1 Compliance with our Privacy Policy

We use the information we collect only in compliance with our Privacy Policy.


4.2. We Never Sell Personal Information

We will never sell your Personal Information to any third party.

4.3. Use of Personal Information

In addition to the uses identified elsewhere in our Privacy Policy, we may use your Personal Information to:

(a) improve your browsing experience by personalising our website.

(b) send information to you which we think may be of interest to you by post, email, or other means;

(c) send you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you, and

(d) provide other companies with statistical information about our users — but this information will not be used to identify any individual user.

We may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, we do not transfer your unique Personal Information to the third party. In addition, we may share data with trusted partners to contact you based on your request to receive such communications, help us perform statistical analysis, or provide customer support. Such third parties are prohibited from using your Personal Information except for these purposes, and they are required to maintain the confidentiality of your information.

4.4. Use of Navigational Information

We use Navigational Information to operate and improve our website. We may also use Navigational Information alone or in combination with Personal Information to provide you with personalised information about our website.

4.5. Customer Testimonials and Comments

We may post user testimonials and comments on our website, which may contain Personal Information. We obtain each user's consent via email prior to posting this kind of information. 'Casual' communication such as the publishing of listener dedications and requests are exempt as the information supplied is basic and initiated by the user. 

4.6. Security of your Personal Information

We use a variety of security technologies and procedures to help protect your Personal Information from unauthorised access, use or disclosure. We secure the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorised access, use or disclosure. When sensitive Personal Information (such geo-location data) is collected on our website and/or transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

If you have any questions about the security of your Personal Information, you can contact us.

4.7. Social Media Features

Our Websites include Social Media Features, such as the Facebook Like button and Widgets, such as the Share This button or interactive mini-programs that run on our sites. These features may collect your IP address, which page you are visiting on our sites, and may set a cookie to enable the feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our website. Our Privacy Policy does not apply to these features. Your interactions with these features are governed by the privacy policy and other policies of the companies providing them.

4.8. External Websites

Our website provides links to other websites. We do not control and are not responsible for, the content or practices of these other websites. Our provision of such links does not constitute our endorsement of these other websites, their content, their owners, or their practices. Our Privacy Policy does not apply to these other websites, which are subject to any privacy and other policies they may have.

4.9. Retention of Personal Information

We retain Personal Information that you provide us as long as we consider it potentially useful in contacting you about our other services, or as needed to comply with our legal obligations, resolve disputes and enforce our agreements, and then we securely delete the information. We will delete this information from the servers at an earlier date if you so request, as described in “Opting Out and Unsubscribing” below

4.10. International Transfer of Information

To help us in achieving our aims and objectives, we may transfer and access Personal Information from around the world, including the United States. Our Privacy Policy shall apply even if we transfer Personal Information to other countries.

4.11. Compelled Disclosure

We reserve the right to use or disclose your Personal Information if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, comply with a law, court order, or legal process.

5. Navigational Information

5.1. Cookies - White Horse Radio / White Horse Media Group  uses cookies or similar technologies to analyse trends, administer our website, track users’ movements around our website, and to gather demographic information about our user base as a whole.

We use “cookies” to help you personalise your online experience. A cookie is a text file that is placed on your hard disk by a Web server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalise pages on our website, submit a form or interact with a page, a cookie helps us to recall your specific information on subsequent visits. When you return to our website, the information you previously provided can be retrieved, so you can easily use the site.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of our website. We keep track of the pages you visit on our website to determine what portion of our website is the most popular or most used. This data is used to deliver customised content and promotions within our website to customers whose behaviour indicates that they are interested in a particular subject area.

5.2. Log Files

We may collect demographic information and information relating to the use of our site using log files that are not associated with your name or other personal information. There is also information about your computer hardware and software that is automatically collected by us. This information can include your IP address, browser type, domain names, Internet Service Provider (ISP), the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, clickstream data, access times and referring website addresses. This information is used by White Horse Radio / White Horse Media Group to provide general statistics regarding use of our website.

6. Opting Out and Unsubscribing

6.1. Reviewing, Correcting and Removing Your Personal Information

Upon request, we will provide you with information about whether or not we hold any of your Personal Information. If you provide us with your Personal Information, you have the following rights with respect to that information:

To review the user information that you have supplied to us
To request that we correct any errors, outdated information, or omissions in user information that you have supplied to us
To request that your user information not be used to contact you
To request that your user information be removed from any solicitation list that we use
To request that your user information be deleted from our records
To opt out of being solicited by third parties
To exercise any of these rights, please contact us within a reasonable timeframe and notify us of the action you would like to be taken with regards to your Personal Information.

6.2. Anti-Spam Policy

Our Acceptable Use Policy, applies to our website and to our users and, among other things, prohibits use of our website to send unsolicited commercial email in violation of applicable laws.

6.3. To Unsubscribe From Our Communications

You may unsubscribe from communications by clicking on the “unsubscribe” link located on the bottom of our e-mails, or by contacting us via the email

 ©2023 White Horse Radio / White Horse Media Group

bottom of page