Local and Online Radio | White Horse Radio

White Horse Radio is a small, privately owned commercial radio station with a proudly traditional sound. Fully licensed and independently run, we’re bringing back the warmth, personality and charm of the radio we grew up with.

Across the UK, local commercial radio has been swallowed up by national conglomerates, replacing familiar local voices with centralised programming. We remember when radio was different — when it was friendly, engaging, rooted in its community and full of genuine character. White Horse Radio exists to reignite that spirit.

Our aim is simple: to create a proper local radio station for Wiltshire that sounds like radio used to. Real presenters, real personality, music from across the decades, thoughtful features and programming that feels comfortable, nostalgic and human. We’re not trying to break the glass ceiling or reinvent the medium — we just love radio the way it used to be, and we’re proud to make it that way.

We currently broadcast online, embracing modern technology while keeping our traditional values. As we grow, our plan is to expand onto FM alongside digital platforms, giving listeners the best of both worlds. We’re at the beginning of an exciting journey, building our schedule, strengthening our community connections, and developing relationships with advertisers and sponsors who share our vision.

Most importantly, we want to hear from you. Tell us what you miss about radio, what you enjoy, and what you’d like to hear on White Horse Radio. Your feedback helps shape the station as we continue to grow. White Horse Radio — proper radio, for Wiltshire - bringing you Music from across the Decades